01
Question or answer?
Compare headlines that ask a question with headlines that offer a conclusion.
All concepts
VERITY
An advisory brand that asks better questions.
A confident Swiss editorial identity for an audit and advisory firm: charcoal, chartreuse, lilac gray and concrete architecture.
01THE PROPOSED CONTEXT
Clarity for what comes next.
- For whom
- Business owners, finance directors and boards who need an independent view before an important decision.
- The proposed objective
- Position the firm as a thoughtful partner rather than a supplier of reports and lead interest toward a first conversation.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Clarity for what comes next.” frames audit and advice as a way to see further. The sliced chartreuse dot marks the moment when something becomes clear, from a staircase seen from above to a page under review.
THE VISUAL REASONING
Charcoal, chartreuse, lilac gray and white. A bold lowercase neo-grotesk wordmark, offset rectangles and concrete architecture give the brand precision, while calm portraits keep it human.
#24262B#D7F560#D7D3E7
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals present architecture, a conversation, the city and a detailed review. Feed ads alternate people and typography, Google formats keep a single question each, and a billboard, a meeting room and a reception show the identity in the office.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Close reading
“Details that matter.” moves to hands working through report pages, the patient part of advisory work.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups organize services, sectors and insights and lead to a contact page. A real firm would need to confirm its services, credentials and regulatory information; the reports shown contain no data.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Offset rectangles
“Clarity for what comes next.” frames concrete architecture and quiet conversations with chartreuse and lilac blocks.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Offset rectangles
1536 × 1024 px
Key visuals 002
Key visual 2
Offset rectangles
1122 × 1402 px
Key visuals 003
Key visual 3
Offset rectangles
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Offset rectangles
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Offset rectangles
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Offset rectangles
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Offset rectangles
1733 × 907 px
Digital ads / PPC 008
Digital ad 2
Offset rectangles
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Offset rectangles
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Offset rectangles
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Offset rectangles
941 × 1672 px
Social media 012
Instagram post 1
Offset rectangles
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Who gets in touch
Check whether contacts come from the decision-makers the firm wants to reach.
03
Insights as a path
Track whether readers of insights pages continue to the services and contact pages.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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