01
Home or business?
Compare engagement with home scenes and with small business scenes.
All concepts
VOLTARA
Electricity, shown through the moments it powers.
A warm, high-contrast identity for an electricity supplier for homes and small businesses: violet, lime and evening interiors.
01THE PROPOSED CONTEXT
Power your everyday.
- For whom
- Households and small business owners who want simple, reliable electricity and clear answers when they need them.
- The proposed objective
- Make a functional service feel close to everyday life and lead interest toward exploring the offers for home or business.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Power your everyday.” moves the focus from kilowatts to moments: the first coffee, a workshop at night, a shop opening its doors. The angular V and the stepped paths connect every scene.
THE VISUAL REASONING
Aubergine, violet, lime and cool white. Wide squared headlines, small monospace labels and warm photographs of homes and small businesses after dark give the brand contrast and warmth at the same time.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals cover home, a quiet evening, a small business and a lime typographic poster. Ads speak separately to homes and businesses, vertical covers follow a day from morning to night, and a billboard, a welcome pack and a customer service storefront show the brand in use.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The typographic manifesto
“Big plans. Everyday power.” carries the campaign with type, color and the angular V alone, for formats where a photograph would say too much.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups lead from home and business offers to a contact page and a support page with clear questions. A real supplier would need to confirm tariffs, contract terms and coverage; no prices or savings are shown.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Warm interiors
“Power your everyday.” follows homes and small businesses after dark, with stepped violet paths and lime accents.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
Warm interiors
1536 × 1024 px
Key visuals 002
Key visual 2
Warm interiors
1122 × 1402 px
Key visuals 003
Key visual 3
Warm interiors
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Warm interiors
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Warm interiors
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Warm interiors
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Warm interiors
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Warm interiors
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Warm interiors
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Warm interiors
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Warm interiors
941 × 1672 px
Social media 012
Instagram post 1
Warm interiors
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Clarity first
Check whether the support page answers the questions that usually come before switching supplier.
03
Evening light
Test whether warm evening photography is associated with the brand rather than with the category.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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