01
Speed or taste?
Compare messages about time with messages about ingredients and freshness.
All concepts
DAILY FOLD
Lunch, sorted.
Fresh flatbreads and bowls for a short lunch break and an easy order.
01THE PROPOSED CONTEXT
Good food. On your time.
- For whom
- People working in the city who want a fresh lunch that is quick to order and easy to take with them.
- The proposed objective
- Make the brand recognizable from a distance and lead interest straight to an order.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Good food. On your time.” promises good food at the pace of a working day. “Lunch, sorted.” turns choosing lunch into a simple decision.
THE VISUAL REASONING
Bright yellow, electric blue and cream, with a tomato accent. Rounded, heavy typography and monogrammed packaging make the brand easy to recognize on the street, in the feed and in your hand.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual places the products on an outdoor table. The feed alternates the product, the lunch break and the ingredients. Verticals, ads and outdoor carry the same message toward an order.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Out of Office. Into Lunch.
The lunch break in the context of the city: a message variation for office districts.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups move from the menu to the order bag, with flatbreads, bowls and pickup options. They are concept images, not a working ordering app.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Good food. On your time.
Products, packaging and bold colors make the brand easy to recognize and lead to an order.
25 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
29 / 29 visuals
Key visuals 001
Good food. On your time.
1672 × 941 px · 2 sizes grouped
Key visuals 002
Good food. On your time.
1122 × 1402 px · 2 sizes grouped
Key visuals 003
Out of Office. Into Lunch.
1672 × 941 px
Digital ads / PPC 004
Good food. On your time.
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 005
Good food. On your time.
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 006
Good food. On your time.
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 007
Good food. On your time.
1728 × 910 px · 2 sizes grouped
Digital ads / PPC 008
Good food. On your time.
1254 × 1254 px · 2 sizes grouped
Social media 009
Good food. On your time.
941 × 1672 px · 2 sizes grouped
Social media 010
Good food. On your time.
941 × 1672 px · 2 sizes grouped
Social media 011
Good food. On your time.
941 × 1672 px · 2 sizes grouped
Social media 012
Good food. On your time.
1254 × 1254 px · 2 sizes grouped
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Office or street?
Test whether the “Out of Office. Into Lunch.” direction increases orders in office districts.
03
The path to an order
Track completed orders and repeat customers, not only menu visits.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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