01
Pet or product first?
Compare ads that open with an animal’s expression with ads that open with the product.
All concepts
SIDEKICK
Good company. Great design.
A playful pet accessories brand that treats dogs and cats as companions with personality, in bold cobalt and tangerine.
01THE PROPOSED CONTEXT
Life. Better together.
- For whom
- Dog and cat owners who care about how everyday objects look and feel at home and on their walks.
- The proposed objective
- Build a distinctive identity for premium pet accessories and connect emotional campaign images to clear product categories.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Life. Better together.” treats the animal as a companion, not a customer segment. Leashes, beds and bowls belong to routines that pets and people share, from the morning walk to the afternoon nap.
THE VISUAL REASONING
Electric cobalt and tangerine bring energy, while warm oat backgrounds and tactile materials keep it friendly. Round shapes connect the heavy wordmark, the oversized circles, the beds, the bowls and the buttons. Close camera angles make the animals expressive.
#2448E8#FF7948#F4EEDD
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Key visuals open with a portrait of a dog in harness and a cat at home. Feed and story ads each lead to one collection, Walk, Home or Play, and a city billboard runs one memorable close-up. Packaging carries the circles into delivery.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The online shop mockups move from the homepage to the categories, a harness page with color and size choice, and a collection of home accessories. A real retailer would need to confirm products, sizes, materials and prices; the objects shown are generated concept products.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
34 / 34 visuals
Key visuals 001
Key visual 1
Color and character
1672 × 941 px
Key visuals 002
Key visual 2
Color and character
1122 × 1402 px
Key visuals 003
Key visual 3
Color and character
1254 × 1254 px
Digital ads / PPC 004
Feed ad 1
Color and character
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Color and character
1254 × 1254 px
Digital ads / PPC 006
Digital ad 1
Color and character
1734 × 907 px
Digital ads / PPC 007
Digital ad 2
Color and character
1254 × 1254 px
Social media 008
Story 1
Color and character
941 × 1672 px
Social media 009
Story 2
Color and character
941 × 1672 px
Social media 010
Video cover
Color and character
941 × 1672 px
Social media 011
Social media visual 1
Color and character
1024 × 1536 px
Social media 012
Social media visual 2
Color and character
1734 × 907 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Dogs, cats or both?
Check whether separate dog and cat routes help people reach the right collection faster than shared pages.
03
Size as a barrier
Track whether a visible size guide on the harness page reduces hesitation before adding to the bag.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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