You need to rebuild a page, launch a product or get marketing moving. You could hire a specialist, organize a project across several disciplines or build an ongoing partnership. The choice becomes easier when you describe the work and who will lead it.
Choose the engagement around what needs delivering, how often the need returns and who coordinates the work.
1. Describe what should exist at the end.
Campaign assets, a working page and a communication strategy are different requirements. Name what must be produced, who will use it and what will make it ready. If you can describe that and already have a direction, a specialist may be able to take on delivery directly.
When one priority needs research, copy, design, development and measurement, a coordinated project can be easier to manage. Someone must also own the connections: an approved design needs to be buildable, and a delivered page needs to work and be measurable.
2. Check who holds the work together.
An internal team with a clear direction can work well with independent specialists. Someone still needs to prepare briefs, sequence tasks, answer questions and decide when opinions differ. Include that time in your assessment of the engagement.
If an external partner needs to own that responsibility, say so before requesting a proposal. Coordination, strategy and execution should be explicit in the scope. Compare proposals on the work included, specialist access, ownership and availability, alongside the fee.
3. Distinguish a delivery date from a recurring need.
A project can have a clear finish: the page is live, the campaign is ready or the reporting system has been handed over. Agree on who uses and maintains it afterward. Support needs a definition even when the project is short.
An ongoing relationship makes sense when campaigns, content, the website and sales feedback require work every month. Reserved capacity, planning rhythm and how priorities change matter here. If you are still unsure where the problem sits, a working session or bounded investigation can help you choose. A Diagnostic is optional, rather than an entry requirement for every project.
Three needs. Three possible starting points.
Illustrative situations. The same business may use all three formats at different times.
| Situation | Starting point | What to agree |
|---|---|---|
| The campaign direction is approved; assets are needed | Creative specialist | Formats, variations, review and handover |
| A launch needs a message, page and campaign | Coordinated project | Deliverables, dependencies and approval |
| Campaigns, the website and content need monthly work | Ongoing partnership | Capacity, priorities and monthly review |
The exact structure depends on the skills and time available internally. One specialist can also deliver a project with a defined deadline when the scope allows.
Before requesting a proposal
What must be delivered or changed, and what makes it ready.
Who provides context, coordinates the work and approves it.
The budget, deadline and internal capacity available.
Who owns the work after handover and how changes are approved.
At NOT MORE., we can work directly from a brief, through a Focused Sprint or in a Growth Partnership. We begin with the responsibility you need us to take and what your team can support. That gives us a basis for choosing the engagement.